Why you should NEVER work with a client who haggles your price

“Most people don’t actually care about the price. They care about ‘Can you solve my problem?’ People have problems and they want solutions.” In this episode of Success IQ, Jeff Nicholson and I talk about the mindset shift it takes to charge a high price. For many entrepreneurs, the impediment is not the client, but themselves — they don’t think they are worth a high price.

We talk about how someone who haggles on the price almost never turns out to be a good client. It’s not just that they insist on a lower price, although that does suck — “Can’t you give me a discount? I’m your brother’s doctor’s cousin!” They also end up being impossible to please and, likely as not, leave a bad testimonial. Go 80/20 and fire those clients; put all your focus on the clients who are a pleasure to work with … and then find more of them!

We also discuss:

• My morning and evening routines.
• Why you should make your bed every morning, even if you think you don’t have time.
• Why I overpay my team.
• Why the way you do one thing is the way you do everything.
• Why I started coaching entrepreneurs.

About the Show: Geoff Nicholson is the host of Success IQ.

Full Transcript

_{Geoff Nicholson: Welcome to the Success IQ podcast. The show for entrepreneurs wanting to create and live an exceptional life. I’m your host, Geoff Nicholson. For those of you who are new to the show, welcome. I’m an expert in performance and mindset supporting business owners to create exceptional results in life and business. And I achieve this through coaching, training, speaking, and my online programs. I started this podcast to discover how other thought and business leaders create and enjoy success, and to identify the common strategies and techniques, as well as the mindset they have adopted to live their version of exceptional. My aim is simple:  it’s for you to learn and implement the valuable lessons shared in these episodes. You deserve to live and enjoy an exceptional life. But in order to achieve this, you will need to adopt new strategies and ways of thinking to accomplish your goals.}

_{Now don’t forget to hit that “subscribe” button to make sure you don’t miss any of these brilliant episodes. Head over to geoffnicholson.co.uk to register for my Kick Mediocrity in the Nuts newsletter, as well as all you need to know on how to connect with me on social media or join the Facebook group. Now, on with the show.}

_{Good morning, good afternoon, good evening wherever you are in the world. I truly hope you are having an amazing week. We’ve got a great guest, this is episode 169. Our guest this week is Dylan Ogline. Now, Dylan after growing his digital marketing agency into a seven-figure agency, generating over a million in sales annually, Dylan Ogline turned his focus to helping other people to start and grow their own hyper-profitable digital agency. Dylan undoubtedly believes that anyone can start and build their own digital agency that will allow them to have more freedom and to live a life with purpose and meaning. And he wants to give everyone possible tools to do just that. Dylan, welcome to the show.}

_{Dylan Ogline: Hey, Geoff, I’m glad to be here. Thanks for having me.}

_{Geoff Nicholson: I’m really looking forward to our conversation. And I’ll have to tell the listeners, I’ve thoroughly enjoyed our pre-record conversation as well.}

_{Dylan Ogline: Me as well.}

_{Geoff Nicholson: Before we dive into this lovely conversation, could you just give us a little bit of a back story that’s brought you to this point today?}

_{Dylan Ogline: Oh, back story. All right, I’ll try to give you the one-minute version. Where should I begin? I’ll start with I started my first business when I was 14 flipping cellphones on eBay, and things like that, back in the day. This was like the early 2000s. This was also the heyday of the beginning amateur days of Google AdWords, and that’s where I got started into marketing.}

_{And after that business got shut down, I transitioned into agency work, and spent 12 or so years between when I started that first business to when I was like 16, 27 or so bouncing around between different business projects, getting absolutely nowhere, losing money, was in a boatload of debt, miserable, didn’t what a vacation was or sleep. And thought about quitting a lot of times, but eventually had a conversation with a long-term mentor, scrapped everything, focused on one single thing, which was digital marketing services.}

_{Fast forward two or three years later, and I have a seven-figure agency for three years running, give or take, three years running. And now it’s shifted, I still have my agency, but I shifted my focus to I also now have an education company. Did I do that in under 60 seconds, do you think? I mean that was close.}

_{Geoff Nicholson: You did very well. That was pretty impressive. Yeah, if we removed the sort of stumbling at the beginning because I caught you on your heels, you definitely had that.}

_{Dylan Ogline: All right. Just recap 17 years in 60 seconds, so.}

_{Geoff Nicholson: What was the thought process and the transition from the digital sort of agency to the educational side? What was your strategy or thought behind that?}

_{Dylan Ogline: It actually goes back to when I was in high school. I was a hockey player. Still do play hockey, but I had just coaches and teachers that were just an incredible impact on my life. When I was 14, 15 years old, give or take, I started to think about what I wanted to do with my life. And being a coach was something that kept coming up, but I wasn’t an incredibly good hockey player, by all means. I wanted to coach amateur hockey, high school students, things like that. But unfortunately, those people don’t make any money, so I kind of scrapped the whole coaching or teaching idea, and that’s when I got into business.}

_{Fast forward a couple of years, and I would always end up just meeting people and ended up mentoring them. I’d go to a conference, or an industry event, or something like that and I would tell people, you always ask, “What do you do?” And my response would be, “I own a business. I do this. I do that. Blah, blah, blah.” I ended up mentoring people and I enjoyed that way, way, more than anything else I was doing, even though I wasn’t even making any money off of it. I was doing it for free.}

_{Once I got the agency to my goal, which was seven figures, I kind of took a step back and was like, “Okay, what’s next? What’s the next thing I really want to work on?” And that’s when education, and coaching, and training other entrepreneurs, other business owners, that’s where it started.}

_{Geoff Nicholson: Wow. And for you, with the digital agency, what was the idea behind that? You’ve obviously gone into the digital marketing, it was obviously probably really, really popular there and SEO is kind of like the dark arts to a lot of people. For you, what do you think it takes to achieve that, to achieve a seven-figure business? Because people will say, “What are the secrets?” And the obvious one’s obviously hard work, dedication, and as you said, possibly late nights, and everything else. But for you, what do you consider is the core sort of mindset to achieve a seven-figure business?}

_{Dylan Ogline: For me in particular, what the factor that was missing, I had the work ethic, the late nights. You got to do that, you got to put in the hours. That wasn’t the issue for me. All I did was work. What was missing back when I was making $50,000 a year, or not even that, I was really struggling and had a bunch of debt, what was missing was a lack of focus, compounded by the fact that I am a natural perfectionist.}

_{I was chasing the shiniest object. At my peak I had like ten-plus business projects running at one single time. None of them were going anywhere. It was the classic tale of the man who chases many rabbits catches none. You have to just chase one rabbit. You have to just go on one direction. And that was the issue. I mentioned earlier I had a conversation with a mentor, essentially his advice was scrap everything, and focus on the one thing with high profit margin, that if you end up being just okay at it, you’ll hit your financial goal. Which at the time, my goal was six figures? In my mind, if I just hit six figures with the business, like all of my worldly problems would be solved.}

_{And from the time that I had that conversation with him, which would have been October, November 2016, within four or so months, my agency was on pace for six figures. That would have been March-ish of 2017. And the factor that was missing was I was going in so many different directions getting absolutely nowhere. For those out there that focus is the single biggest key.}

_{Geoff Nicholson: Right, there’s so many interesting things. I want to just dive into that just that little bit. Okay, there’s a couple of things. You were advised to obviously focus on one thing. I love that book and I love the book Essentialism.}

_{Dylan Ogline: Sitting right behind me.}

_{Geoff Nicholson: Hang on, I’m going to write these downs. Okay, so focusing on one thing. Then we’re talking about choosing something that has a high profit. You described it one item that has a high profit.}

_{Dylan Ogline: High profit margin, yes.}

_{Geoff Nicholson: High profit margin, sorry. Perfectionism. That’s the one that keeps coming up time and time again with people I speak to, and so let’s just quickly go into that. You got ten projects going on, your goal is to make, I think you said six figures at that period of time.}

_{Dylan Ogline: That was the goal. Yup.}

_{Geoff Nicholson: How do you fight the battle between I need to look at having as many jobs as possible, I.E. you’re pricing yourself low to get as much work coming in as you can, to having that belief that you can get paid a high profit margin product? I’m sure you come across these people as well as you come across these people that they are desperate, and desperate could be the word sometimes…}

_{Dylan Ogline: That is the word.}

_{Geoff Nicholson: …the sort of six-figure. But their inner belief system says that possibly they’re not worth or they don’t believe they are capable of achieving a high profit product. What is that thought process that you think goes in not only in the pricing element but that thing to believe that they could achieve a high profit margin product?}

_{Dylan Ogline: Well, one of the things, especially if you have experience in the industry that you’re working in, one of the things that I like to do, especially when I’m working with students as an example, is ask them look at the previous clients that you’ve worked with. What are the relationships that you had with them or what were the clients that you had that you enjoyed? Well, tell me more about that. And then tell me about the ones that you really hated. And most of the time, very quickly, they’re able to identify that, “Hey, I did this work for this one client, and I gave them my price, and they were like, ‘I’m not willing to pay that. I’ll pay you 75% of that. Or can you give me a discount cause I know your cousin’s brother’s doctor or something like that.’”}

_{And then the clients that you enjoyed working for, what’s the similarities there? And a lot of people will say things like, “I gave them my price and they said yes right away. Or I sent them an invoice, and it felt like five minutes later the payment came in. Not only did they pay a high price, they didn’t haggle on that, but they also were a pleasure to deal with. That’s just like a trick that I use with folks with students when I’m teaching them is just look at the previous people that you worked with. I’ve never in my career have I experienced somebody that haggles on price, them ending up being a good client. It just never happens.}

_{Geoff Nicholson: No. Me neither. Yeah, absolutely.}

_{Dylan Ogline: Very, very few people are like, “Oh, this person haggled on price, and then they gave me a glowing review whenever it was all done and over with.” Like that never happens. Like 99 times out of 100 the people that haggle on price, or complain about the price, or anything like that, they end up being bad clients. And the people that do end up being good clients, the probably didn’t even care about the price at the beginning. And that kind of shakes people, and they’re like they star to see it. And I don’t know why, but that’s always worked with me with students.}

_{Geoff Nicholson: And did you saw at that beginning of your journey how to work on yourself to get to that confidence point to go, “This is what I am worth,” or was there something sort of like an ingrained sort of belief system and a confidence that you had when you started off?}

_{Dylan Ogline: I didn’t particularly have that issue. Because what I was taught--and I don’t know where I picked this up from whatever mentor, or whatever training program I might have gone through to teach me this--but I was taught that as a business owner you need to think that most people don’t actually care about the price. They care about can you solve my problem? I have a problem. People have problems and they want solutions.}

_{In my particular case it’s digital marketing, so if people are paying me for their marketing services, if they get a positive ROI, they don’t care if they’re paying me $1,000 a month or $50,000 a month. They don’t care. They care about am I getting a positive ROI? Am I getting growth by using Dylan’s services? By working with Dylan? That’s what people care about most.}

_{For me, I didn’t particularly have that issue. And most folks who are working with businesses, again, your end client doesn’t particularly care about price, it’s more about, “I have a problem. Can you solve this for me? Do you have the solution?”}

_{Geoff Nicholson: Yeah. No, that’s cool, that’s cool. The second part is focus and perfectionism. Because often there’s sort of like the double-edged sword of the same thing, aren’t they? Because you can have like, “No, I need to focus on this,” but then there’s the bad end of that, which is you’re focusing it to the finite thing thinking that it’s not good enough. And then the other thing is that dedication of going, “No, I’m going to focus on this one project until it’s completed,” removing all of the squirrels and shiny things that are going on around you to go and do that. What sort of strategies do you use to sort of harness that focus on that one project? Or should I say, did you use, and carry on using to do that?}

_{Dylan Ogline: I would preface this by saying that this is, in my opinion, like the most important lesson when it comes to business is focus, focus, focus. There’s a really good book called, I think it’s just called The One Thing. Whoever the author is, I don’t know. I could tell you what the whole book’s about. It’s about the one thing, focus on one thing. There you go. Saved you some time there. Another great book on this is Essentialism. We talked about that a little bit earlier. A fantastic book.}

_{Focusing on the critical few things with your business that are actually going to move the needle. What was it? Plato principle, is that the name? The 80/20 method. Focus in on the 20% of actions, efforts, et cetera that gets you 80% of the results. I am always, always thinking about that, it’s always in my mind. I’m always applying that.}

_{For me, particularly, what it was and why it was so easy was I had spent so many years bouncing around from one idea to the next, getting absolutely nowhere, because the idea had to be perfect. I had to get the business card, and then I had to get the stationery, and then I had to get the logo, and then I had to have the website, and then the LinkedIn page, and then this, and then that, and never actually made the cash register ring.}

_{When I had that conversation with that mentor, and he’s like, “You’re being an idiot. Like that’s your problem, you need to focus on one single thing.” It was like a slap in the face, and that night I went down into my freezing basement office, and I just deleted all the businesses that weren’t generating revenue, and I just told myself I’m going to focus on this one single thing. And I went like hardcore with it.}

_{My business is called Ogline Digital. It wasn’t actually Ogline Digital until the beginning of last year. We were a seven-figure agency. There was no like official name. Like people were just paying me. There was no website, there was no phone system. None of that crap. Which I recommend people have, but I had spent so long suffering and getting nowhere that I was just like, “I’m going to go into this as hard as I possibly can and just ruthlessly cut everything, keep it lean, mean, and scrappy, and just focus on the absolute critical things.” Which were getting the few core clients and then getting those clients results. That’s it.}

_{Geoff Nicholson: Yeah. It’s interesting as well, because I do think there’s a--and I’m certainly being caught in this starting out I think 13 years ago. It was very much you look at what everyone is telling you, you should have. And you’re going, as you say, it’s the business card, it’s the website, it’s the whatever it is, and that’s what your attention is on. Or it’s going networking without really having a networking strategy and thinking it’s just sitting down with some people having a cup of coffee, or whatever it is.}

_{And it’s not until you start taking a step back and go, “One:  what do I strategically need to do to deliver the result that I’m looking for?” And then I suppose the other bit is, as you say, and I love the fact that you did all that with not even a name or anything like that. Because it’s generally what you see is people will care initially more about getting the right phone system in.}

_{Dylan Ogline: Oh yeah.}

_{Geoff Nicholson: Then actually sitting down and going, “Okay, I need to do this.” And they could spend hours worrying about which CRM do I have to use, or the best one is the to-do one, the productivity app.}

_{Dylan Ogline: Oh yeah.}

_{Geoff Nicholson: When they all do exactly the same.}

_{Dylan Ogline: Spend a month setting it up.}

_{Geoff Nicholson: Yeah, exactly, yeah. And I certainly have been caught by that because I get into sort of gadget envy and go after stuff. But it is, it’s really, really interesting when you take a step back and go, “Actually, what is it that I just need to concentrate on to give me the result that I need to?” I suppose the final question, before we jump over to the other part of the show is, is do you have a team or do you employ people, do you have a virtual team, how does the sort of the system work for your staff leveling work?}

_{Dylan Ogline: Absolutely. One key thing, I’m going to answer this in a roundabout way. One key thing is I tell people whether you started an agency, or you’re going to be a consultant, or a photographer, or anything your lifestyle is incredibly important. Start the business, build the business from day one for the kind of lifestyle that you want.}

_{For me, at least pre-COVID, travel was very important. I didn’t want to have an office. We have co-working spaces and stuff like that. We don’t have an official location. I work out of my home my, my entire team works out of their home. That was built from day one for that purpose. You don’t want to do the deferred life plan and defer these things into the future. From day one you want to build the business in such a way for the lifestyle that you, the business owner, want.}

_{For me, our team is completely virtual, as I mentioned. I don’t have any technical employees. I don’t know, you’re in the UK. Here we have employees, which you have to pay like taxes on, you have to give them like health insurance and stuff like that. All of my team is independent contractors. I only have six people right now. Two of them are in the United States, four are international. A lot of people in the United States at least prefer to be an employee, but I tell my people, I’m like, “I don’t want to deal with that stuff so I’m going to overpay you, and then you can go buy your own health insurance and stuff like that. Please buy your health insurance, and please do this.” I know you guys in the UK you don’t need to worry about that, but no, entire team is virtual, we got Slack, and everybody’s happier. Everybody’s happier that way.}

_{Geoff Nicholson: I prefer not having staff and just running a virtual team. It makes life so much easier.}

_{Dylan Ogline: It’s the way to do it. 100%.}

_{Geoff Nicholson: We’re going to jump over to the second part of the show where I can ask you a set of questions. The first question is how much time roughly do you dedicate a week to self-development?}

_{Dylan Ogline: To preface, I did know these questions were coming, but I didn’t want to like script out my questions. I read through them quickly. How much time? It depends on what you would describe. It’s personal development, that’s what you said, right? Is that the word?}

_{Geoff Nicholson: If I say body, mind, and soul.}

_{Dylan Ogline: It depends on what you would consider those things. I do meditate every day for 15 to 20 minutes. Absolutely critical. I try to do something physical every day. I’m into cycling, I play hockey, I do kind of CrossFit, and I lift. I’m always trying to do at least something every day. That takes 45 minutes to an hour. And then I read 23 minutes, because 23 is my lucky number, twice a day; two, 23-minute.}

_{Geoff Nicholson: I love that  23 minutes. Do you like have a stopwatch to go?}

_{Dylan Ogline: Oh, this is also important too. I was taught this by Sam Ovens. I have a list of affirmations and goals, and I review that list. I literally say them out loud every single day. It’s so silly, but dude, that stuff works.}

_{Geoff Nicholson: No, I do the same. Yeah, I do the same. Yeah. I do it in front of a mirror.}

_{Dylan Ogline: Hey, whatever works, man. Whatever works.}

_{Geoff Nicholson: And I don’t leave the mirror until I’m congruent with what I’m saying, how I’m saying it, and my posture. I’ve done that for, geez, I’ve done that for the last sort of 14 years.}

_{Dylan Ogline: A good friend of mine, he went on like Fiver.com or something. And there’s people who will do this, they’re like voiceover actors. They’ll make a recording of whatever your affirmations are, whatever you tell them to make. I think he goes on like a walk every morning. He lives in Pittsburgh, and he’ll walk around Pittsburgh for like 15, 20 minutes listening to his affirmations list. Whatever you got to do, but oh man, it’s so silly, but it works.}

_{Geoff Nicholson: Yeah, there’s a fantastic app called ThinkUp where you can record your own and put music in the background and just listen to it over and over again. I often recommend it to some of my clients.}

_{Dylan Ogline: I don’t know if I could stand my own voice, though.}

_{Geoff Nicholson: It’s a nice voice. Don’t do yourself short, Dylan. Don’t do yourself short. Okay, question number two:  what book has made the biggest impact to your self-development or personal growth and why?}

_{Dylan Ogline: One book. Since we’re on a business podcast, I’m going to go with The 4-Hour Workweek by Tim Ferriss. That was my first introduction to kind of the whole idea of the 80/20 method and just blew my away. Just blew me away. Completely changed my life.}

_{Geoff Nicholson: Cool. Cool. Number three:  what app makes the biggest impact to your business or personal life?}

_{Dylan Ogline: I am like an anti-app guy. I have very few apps on my phone. I am against apps. I’m against things that distract you and stuff like that. One I do use is the Calm app for meditation. The only reason I use that app, which I use the free version, I do the unguided 15- or 20-minute session. The only reason I use that is in the beginning, when I started meditation, I really struggled to like build a habit. It tracks you and you’ll get a streak. Right now I think I’m on like 693-day streak. Let me tell you, I’m not breaking that streak. Like hell or high water, I’m not breaking it. And that’s what it took for me to really build a habit of doing daily meditation.}

_{Geoff Nicholson: Cool. Number four is what’s your biggest business mistake that turned into a valuable lesson and what did it teach you?}

_{Dylan Ogline: Biggest business mistake. Trying to do too many things. If you want to do more, you need to do less. Ruthlessly cut. No specific , I don’t have a specific situation for this lesson, but it was those years of I was trying to do everything, and I can handle ten businesses at one time. Like no, no you can’t, nobody can. It’s better to just do one thing. Apply 80/20 to your life and then apply it again to that other 20%.}

_{Geoff Nicholson: Love it. Love it. What advice would you give an entrepreneur that you wish you had known starting out?}

_{Dylan Ogline: Focus.}

_{Geoff Nicholson: There’s a common theme traveling through here, people.}

_{Dylan Ogline: Yeah, I think this episode’s just going to be called “Focused with Dylan Ogline.”}

_{Geoff Nicholson: What’s your definition of success?}

_{Dylan Ogline: To love.}

_{Geoff Nicholson: It’s a powerful thing. It’s a powerful thing. Okay, and number eight, finally question is you mentioned daily routines. Are there any other routines that you used to make a positive impact to your day?}

_{Dylan Ogline: Absolutely. I am a firm believer that the last hour of your day and the first hour of your day define your life. If you work at your desk until you pass out, and you finish working, you walk to bed, and you pass out, you probably aren’t organized with your life. If you wake up in the morning, and you’re scrambling to get dressed, and brush your teeth, and get out the door within five minutes, you’re probably not going to be successful.}

_{There’s a ton of stuff I do, like as an example, I try not to be at my computer for at least an hour prior to when I want to go to bed. I mean that’s a routine for me. I read before I go to bed. I do like a stretching little bit of yoga in the morning. I think that’s absolutely critical. Just like wakes up your body and stuff like that, do meditation in the morning, say my affirmations and things like that.}

_{Everybody out there needs to find what works best for them. My general advice would be to like look at your life and try to pick out like, “I’m really unorganized.” Okay, well, try to find like is your morning unorganized? Are you not making your bed? Stupid small stuff like that sets the trend for the rest of your day. Are you waking up in the morning and immediately pulling up your phone, and jumping on Instagram, and Twitter? Well, that’s probably where some of your problems are coming from. Again, I’m a firm believer the first and last hour of your day define your life.}

_{Geoff Nicholson: I teach bookending your day, which is the same principle. Because it helps keep everything else up straight. Because as if you haven’t reviewed your plan, and set your plan for the next day, especially I remember what it was like when I was younger, and naïve, and working for someone else, unfortunately for them. I would wake up five, ten minutes before I was supposed to leave the house, get to work, and then the first hour is the planning hour, but then that’s when the emergencies happen, and people make phone calls to you, and stuff, and the plan gets pushed back, pushed back, pushed back. Until before you know it, it’s lunchtime, and you’ve got to put a whole new plan in place anyway because the day’s just been wasted. It is, it’s a valuable lesson to sort of think about how you’re going to plan your strategies out.}

_{Dylan Ogline: And again, for all the listeners out there, you need to figure out what works best for you. We were talking pre-show about kids and stuff like that. If you have kids, and they need to get to school by 6: 00, well then you need to get up at 5: 00 or whatever. And if you’re saying, “Oh, getting up at 5: 00 is brutal,” well then you need to get to bed earlier, like that’s the problem. Like you need to figure out what works best for you and look for where you’re having some issues, and it probably has to do with something you’re doing at the beginning of your day, or the end of your day.}

_{Geoff Nicholson: Yeah, and it’s prioritizing. If you want to achieve, you use the example that we started the show with, with the seven-figure business. If you want to achieve that, you’ve got to do the work. And if you want to lie in bed until 9: 00 in the morning, and then go to bed at 1: 00 in the morning because you’ve just spent four hours on the Xbox. There’s nothing wrong with playing on the Xbox if that’s a relaxing strategy, but it doesn’t mean it has to consume your entire day, or evening should I say. And then you’re not working on all cylinders, you’re tired, which means you’re not effective, you’re not thinking straight, your cognitive energy’s low, and your physical energy will be completely out the ballpark.}

_{All of that is going to have an impact to the results. And also you’re also by proxy educating your children to think the same. And that’s also another thing. For me, it was always to look at it and go, “No, I’m going to help my kids learn the lesson soon without making the same mistakes I did.”}

_{Dylan Ogline: Absolutely. One thing I would add, bringing this back to kind of business. The common theme throughout the show was talking about focus, right? One of the very important lessons I was taught was how you do one thing is how you do everything. When I’m working with students, and they’re like, “I can’t get my business organized, or I can do this, or I’m really struggling to get everything done to start my agency,” and things like that. I ask them a question that nobody sees coming, and that’s, “Did you make your bed this morning?” And 99% of the time if they’re telling me, “I’m having trouble getting things started, and getting organized, and things like that,” the answer is no.}

_{And I’m like, “Well, start by making your bed tomorrow morning and just to see what that does.” And people will be like, “Well, I don’t have time for that.” And it’s like how you do one thing is how you do everything. If you’re not making your bed, like it’s so silly and stupid, but if you’re not doing that, then you’re probably letting other things slide in your life. And if your response is, “Well, I don’t have enough time because I have so much going on,” then you’re doing too many things, and you need to cut things. You are not focusing on the important things.}

_{Everybody out there, the most successful people in the world, we all have 24 hours in a day. It doesn’t matter if you’re the person who’s playing Xbox all day, and is a bum living in their mom’s basement, and is overweight, and unemployed, and not doing anything with their life. Or the most successful people in the world whether we’re talking about Jeff Bezos, or Elon Musk, or whatever. We all have the same amount of time. Clearly, the problem is not time, the problem is you’re not prioritizing. Everything you need to be doing at a high level, and if you don’t have time, then you need to cut things. It’s that simple.}

_{Geoff Nicholson: Yeah, and I suggest you watch the Goldcast video of the Navy SEAL who talks about making your bed.}

_{Dylan Ogline: I have watched that. I’ve watched that a couple months ago. It’s fantastic.}

_{Geoff Nicholson: It is very, very good. It’s very, very good. Okay, so we have come to the end of the show, which is a real shame, because I could talk to you for hours. How could we find out more about you? The floor is yours to share how we can connect with you, how we can find out more about what you do.}

_{Dylan Ogline: Absolutely. You can find me on the Facebooks, the LinkedIns, and the Instagram of the world @DylanOgline. My personal website is dylanogline.com. And then my agency website is oglinedigital.com.}

_{Geoff Nicholson: Brilliant. Dylan, I’ll put all of that on the show notes. Just this final opportunity to say thank you so much for taking the time, and joining me, and I wish you the greatest success.}

_{Dylan Ogline: Absolutely. You as well, Geoff.}

_{Geoff Nicholson: First of all, just let me say a massive thank you for joining me today. It’s lovely to know that you’re out there listening. And it’s great to have the emails that I get from you with suggestions about the show and what you think about the show. That’s really nice. Really does help me make the show even better. If you’d like to find out more about me and the types of services I offer or my social media links, then please visit www.geoffnicholson.uk. You could also join us on the Facebook page, just search for “Success IQ podcast,” and that’s a new page that we’ve put up that I’m trying to grow and develop.}

_{You can tune in and find us on other stations such as Stitcher, SoundCloud, TuneIn Radio, and of course iTunes. And if you have the time, it would be great if you could pop over there, leave a rating, leave a review, because it really does help me grow the show and make the impact that I’m really looking for. Just to say I hope you have a fantastic week. I wish you the greatest success, and I look forward to speaking to you next week. Take care.}